GConferenceGridThe Conference Catalogue · Vol. 2026Folio № DDB149
Of the Field

RCC STORE Conference 2026

T

he RCC STORE Conference is a pivotal event for retail professionals, offering a deep dive into the industry’s most significant challenges and opportunities. Focusing on innovation and practical strategies, attendees gain valuable insights to stay ahead in the dynamic retail landscape. The event features renowned speakers, insightful sessions on AI, economic…

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62Voices
0Underwriters
0Exhibitors
22On the bill · sessions
49Companies · in total
§I

The Voices

Programmed at RCC, in alphabetical order.
Adam Halim
Senior Vice President of Product & Marketing · Flipp
Adrian Lang
Chief People and Legal Officer · Staples Canada
Alicia Samuel
Chief Information Officer · Holt Renfrew
Amir Hameed
SVP, WW Solution Sales & Engineering · Ring Central
Amit Patil
Head, Consumer & Retail Industry Strategy · Amazon Web Services
Benjamin Tal
Managing Director and Deputy Chief Economist · CIBC
Bruce Rodgers
Executive Director · CIFFA
Chris Glover
Host of Metro Morning · CBC Radio
Craig Bell Estabrooks
President and CEO · Port Saint John
David Boone
CEO · Michaels USA
David Brownstein
President · Browns Shoes
Dayo Akinbiyi
Vice President, Insights & Intelligence · Mastercard Canada
Debbie Lai
VP Marketing · Staples Canada
Derek Schweitzer
Senior Vice President, Stores (Canada) · Michaels
Ekaterina Dobrokhotova
VP Marketing · Miele
Eric Morris
Managing Director, Head of Retail · Google Canada
Florian Payri
Co-CEO · Aristid
Frédéric Bélanger-Ouellet
Leader, AI & Innovation, Microsoft Solutions · Talan Americas
Frederick Lecoq
Chief Marketing and Digital Officer · La Maison Simons
Greg Neath
Vice-President of Business Development, In-Store & Direct Mail Marketing · TC Transcontinental
Irene Daley
Vice President of Marketing · Canadian Tire Corporation
Isabelle Bonin
Vice President Marketing & e-Commerce · Reitmans Canada Ltd.

— and 40 more, by name unsung —

§III

The Programme

Selected from 22 sessions on the bill.
  • Monday, June 1 5:00 PM - 7:00 PM EST

    Cocktail Québec Cinq à Sept

    Dans le cadre de L’événement STORE 26, le CCCD organise le fameux cocktail Québec, le Cinq à sept. Tous les membres du secteur du détail sont invités à prendre part à cette récepti…

  • Tuesday, June 2 10:10 AM - 10:15 AM EST

    Future-Ready Retail: Strategies to Prepare for the Age of Agentic Commerce

    Agentic commerce is the next AI innovation set to shake up retail, and the industry needs to be prepared to make the most of the opportunity. Purchase decisions will happen faster,…

  • Tuesday, June 2 10:15 AM - 10:45 AM EST

    Think Blink: Designing Brands Consumers Feel First

    Loyalty isn’t earned through logic, it’s triggered in a blink. Jean-Pierre Lacroix, author of Think Blink Manifesto, and Debbie Lai, VP Marketing at Staples, explore how retailers …

  • Tuesday, June 2 10:45 AM - 10:50 AM EST

    Winning Consumer Loyalty: Payments, Trust and the Future of Customer Retention

    As Canada’s payments ecosystem evolves, businesses will need to work harder to earn and keep consumer loyalty. With greater choice, rising expectations, and ongoing industry change…

  • Tuesday, June 2 11:30 AM - 12:15 PM EST

    How Canadian Consumers are Redefining Value by Trip, Task, and Moment

    Canadian shoppers are increasingly shopping by mission, not by channel. Drawing on new Leger/RCC research, this session explores how routine, urgent, deal-driven, problem-solving, …

    Concurrent B
  • Tuesday, June 2 11:30 AM - 12:15 PM EST

    The Next Era of Work: Where Retail Wins or Falls Behind

    Retail’s next productivity leap won’t come from working harder—it will come from redesigning work. Agentic AI is reshaping how work gets done, and retail leaders face a critical ch…

    Concurrent A
  • Tuesday, June 2 11:30 AM - 12:15 PM EST

    The Next-Gen Customer: Serving Four Generations at Once

    Retailers are no longer serving “a customer,” but multiple generations with very different expectations. The challenge isn’t just personalization anymore, it’s prioritization withi…

    Concurrent C
  • Tuesday, June 2 1:15 PM - 1:35 PM EST

    Inside Canadian Consumer Spending Trends

    Consumer spending continues to be a hot topic of discussion as Canadian consumers and merchants navigate uncertain economic times. Sean McCormick, Vice President of Business Develo…

    Concurrent A
  • Tuesday, June 2 1:15 PM - 1:35 PM EST

    The Modern Flywheel: AI-Powered Speed, Human-Led Strategy

    In today’s rapidly evolving landscape, success belongs to organizations that can optimize their retail engine with humans and technology moving as one. This dynamic session unpacks…

    Concurrent B
Intermission
Part the Second · For the Buyer

An audience of 49 companies, parsed from the program.

49 companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

01Fig. 01 — Composition of the House
0All threespeak · spons · exh
0Sponsoringsponsor only
0Exhibitingexhibitor only
49Speakingspeaker only
02Fig. 02 — The Voices, by Seniority

66% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.

  • C-suite1423%
  • Founder / Owner35%
  • VP-level2032%
  • Director / Head of46%
  • Manager / Lead23%
  • Research / Science12%
  • Marketing / Brand23%
  • Other roles1626%

Of 62 on the bill · classified by free-text title

03Fig. 03 — The Heaviest in the Room
  1. 01Retail Council of Canada4V
  2. 02Mastercard Canada3V
  3. 03Holt Renfrew2V
  4. 04Loblaw Companies Limited2V
  5. 05RONA2V
  6. 06Staples Canada2V
  7. 07Amazon Web Services1V
  8. 08American Express1V
  9. 09Aristid1V
  10. 10Browns Shoes1V
  11. 11Caddle1V
  12. 12Canadian Tire Corporation1V
  13. 13CBC Radio1V
  14. 14Centric Software1V
04Fig. 04 — By Tier

Tiers were not disclosed for this convocation.